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You’ve seen the little bunny logo before. That cute mark is meant to signal compassion and conscious choices. But what if we told you that “cruelty-free” doesn’t always mean what it sounds like? Let’s talk about what those labels actually mean… and what they don’t. The Bar Is on the Floor Most “cruelty-free” certifications only […]

Cruelty-Free Shouldn’t Just Be a Sticker

Clean and Ethical, Get Wicked, Myths and Trends, Sustainable & Non-Toxic Beauty, the "Wicked" difference

November 17, 2025

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We’ve all seen those charming little jars at markets, boutique-style bottles on TikTok, or DIY recipes claiming to be gentler, purer, more “natural.” The logic seems sound: if you know who made it, it must be better, right? Not always. While small batch and homemade hair products can feel intimate and ethically crafted, they also […]

Clean and Ethical, Myths and Trends, Sustainable & Non-Toxic Beauty

Small Batch ≠ Small Risk: Why Homemade Hair Products Aren’t Always Safer

June 16, 2025

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In the ever-evolving landscape of beauty and wellness, the recent ban on formaldehyde-based hair treatments marks a significant shift towards safer, more sustainable hair care practices. At Wicked Hues, we’ve always championed the use of innovative, health-conscious solutions. As the industry moves away from harmful chemicals, we’re proud to offer Eufora’s ProTreatments—a cutting-edge line of […]

The Future of Hair Care: Embracing Non-Toxic and Botanical Alternatives to Keratin Treatments

Clean and Ethical, Damage Repair, Frizz Control, Myths and Trends, Scalp Flakes, Sustainable & Non-Toxic Beauty

May 13, 2024

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