Wicked-Pedia

(And why every service I offer starts with a clarifying treatment) When I research hair care products, I’m not looking for buzzwords.I’m looking for patterns. And sometimes, I find… gems. Not the good kind. The kind that explain why so many people with curly hair feel stuck in a cycle of dryness, breakage, buildup, and […]

I did not get banned from a subreddit for being rude, disrespectful, or trying to push products.We got banned for being licensed stylists offering evidence-based advice inside a space built on anecdotal experience, and it raises an important question. How does hair information take shape online, and why does that matter? A Real Conversation Someone […]

When we say we’re Wicked about hair health, we mean it. Choosing the right color line wasn’t just about beautiful results. It was about chemistry, integrity, and long-term care for your hair. The Truth About Ammonia (and Its Supposed Alternatives) Most hair color lines use anywhere from 4% to 13% ammonia to open the hair […]

We all want luscious, healthy hair, but sometimes our daily routines can unintentionally cause harm. Let’s dive into the top ten ways people often damage their hair and how to avoid these common pitfalls. 1. pH Damage from Improperly Formulated Products Using hair products that aren’t properly balanced can wreak havoc on your hair’s structure. […]