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Let’s talk about the viral darling of the DIY hair world: rice water. It’s all over social media. Promises of shine, strength, and growth. Influencers pouring it over their heads like miracle juice. But here’s the thing: while the tradition of rice water rinses has roots in real cultural practices, the science of how rice […]

Rice Water: Cute Trend, Bad Science

Clean and Ethical, Curly Hair Care, Myths and Trends

June 23, 2025

Bowl of Rice water
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While products like Sun-In, Sun Bum, and Go Blonder promise gradual lightening, their long-term effects can prevent stylists from safely performing color or perm services. Ingredients like hydrogen peroxide, citric acid, and sodium hydroxide (lye) can leave lasting damage that interacts poorly with any oxidative treatments. If you’ve used any of these products, be upfront with your stylist and ensure your hair undergoes proper testing before further treatments. We’re here to help guide you toward the healthiest possible hair journey!

Color Maintenance, Damage Repair, Hair Color Maintenance, Hair Loss, Myths and Trends

Bleach Alternatives: Why You Should Be Cautious with DIY Hair Lightening Products

September 24, 2024

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