REad More

You’ve seen the little bunny logo before. That cute mark is meant to signal compassion and conscious choices. But what if we told you that “cruelty-free” doesn’t always mean what it sounds like? Let’s talk about what those labels actually mean… and what they don’t. The Bar Is on the Floor Most “cruelty-free” certifications only […]

Cruelty-Free Shouldn’t Just Be a Sticker

Clean and Ethical, Get Wicked, Myths and Trends, Sustainable & Non-Toxic Beauty, the "Wicked" difference

November 17, 2025

REad More

In the ever-evolving world of hair care, it’s easy to get swept up in the allure of miracle ingredients and quick fixes whipped up from a kitchen. However, just like with nutrition and exercise, there are no shortcuts to achieving healthy, vibrant hair. Let’s dive into the parallels between nutritional principles and hair care routines, […]

Hair Care Essentials, Myths and Trends

Debunking Hair Care Myths: Why Coconut Oil Isn’t the Magic Solution

June 10, 2024

Follow us