Wicked-Pedia

(And why every service I offer starts with a clarifying treatment) When I research hair care products, I’m not looking for buzzwords.I’m looking for patterns. And sometimes, I find… gems. Not the good kind. The kind that explain why so many people with curly hair feel stuck in a cycle of dryness, breakage, buildup, and […]

You’ve seen the little bunny logo before. That cute mark is meant to signal compassion and conscious choices. But what if we told you that “cruelty-free” doesn’t always mean what it sounds like? Let’s talk about what those labels actually mean… and what they don’t. The Bar Is on the Floor Most “cruelty-free” certifications only […]

When we say we’re Wicked about hair health, we mean it. Choosing the right color line wasn’t just about beautiful results. It was about chemistry, integrity, and long-term care for your hair. The Truth About Ammonia (and Its Supposed Alternatives) Most hair color lines use anywhere from 4% to 13% ammonia to open the hair […]

Every so often, a conversation online forces you to pause and reflect: not just on science or marketing, but on how fear can be dressed up as research. One such conversation started with a comment about “toxic ingredients” in a brand we’ve trusted for over a decade—and unraveled into a much bigger realization about how […]

Let’s talk about the viral darling of the DIY hair world: rice water. It’s all over social media. Promises of shine, strength, and growth. Influencers pouring it over their heads like miracle juice. But here’s the thing: while the tradition of rice water rinses has roots in real cultural practices, the science of how rice […]

We’ve all seen those charming little jars at markets, boutique-style bottles on TikTok, or DIY recipes claiming to be gentler, purer, more “natural.” The logic seems sound: if you know who made it, it must be better, right? Not always. While small batch and homemade hair products can feel intimate and ethically crafted, they also […]

You might think that because you don’t use styling products like gels, sprays, or serums, you’re safe from hair buildup. But here’s the truth: shampoo and conditioner are hair care products, and they can be some of the biggest culprits behind buildup, pH imbalance, and long-term hair damage. At Wicked Hues, we hear this all […]

The beauty aisle can feel overwhelming these days. With labels like “clean,” “natural,” “paraben-free,” and “sustainable” plastered on every bottle, it’s hard to know what truly matters and what’s just marketing fluff. This guide breaks down the buzzwords and helps you understand how to make informed, ethical choices in your beauty routine. Understanding Common Beauty […]

While products like Sun-In, Sun Bum, and Go Blonder promise gradual lightening, their long-term effects can prevent stylists from safely performing color or perm services. Ingredients like hydrogen peroxide, citric acid, and sodium hydroxide (lye) can leave lasting damage that interacts poorly with any oxidative treatments. If you’ve used any of these products, be upfront with your stylist and ensure your hair undergoes proper testing before further treatments. We’re here to help guide you toward the healthiest possible hair journey!

Summer brings its own set of challenges for our hair and scalp, from the sweltering heat to the unexpected stress flare-ups, not to mention those pesky psoriasis outbreaks. If you’re navigating through the season without having explored our Scalp Rejuvenation Treatment, you might just be missing out on a transformative hair care experience. What’s This […]