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(And Why It Matters More Than You Think) Most hair problems don’t start with styling.They start in the shampoo bowl. Breakage. Persistent frizz. Scalp irritation. Curls that won’t behave the way they used to. Hair that feels fine one day and impossible the next. These issues are often treated with more products, stronger products, or […]

How to Actually Wash Your Hair

Common Hair Concerns, Get Wicked, Hair Care Essentials, the "Wicked" difference, The Basics

February 2, 2026

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Many of us are aware that hard water can wreak havoc on household appliances, but did you know it can also take a toll on your hair? Minerals in hard water—like calcium, magnesium, and iron—accumulate on your hair, leading to dryness, dullness, and scalp irritation. If you’ve noticed your hair isn’t behaving the way it […]

Damage Repair, Hair Care Essentials, Hair Loss, The Basics, The Right Tools

How to Tell If You Have Hard Water and Protect Your Hair from Damage

October 21, 2024

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Regularly cleaning your hair brush is crucial for scalp health, as dirty brushes can harbor bacteria, fungus, and yeast, leading to issues like dandruff and irritation. Clean brushes weekly if you use styling products. Proper cleaning and storage prolong brush life and enhance hair appearance and scalp condition.

Why You Should Wash Your Hair Brushes Regularly: Keep Your Scalp Healthy and Flake-Free

Hair Care Essentials, The Basics, The Right Tools

October 3, 2024

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