Wicked-Pedia

(And Why It Matters More Than You Think) Most hair problems don’t start with styling.They start in the shampoo bowl. Breakage. Persistent frizz. Scalp irritation. Curls that won’t behave the way they used to. Hair that feels fine one day and impossible the next. These issues are often treated with more products, stronger products, or […]

If your vivid color fades quickly, looks dull sooner than promised, or never quite hits the shade you imagined, it usually is not the dye. It is your hair’s history. Hair remembers everything that has ever been done to it. And vivid color is one of the most honest tests of that history. Color Is […]

You’ve seen the little bunny logo before. That cute mark is meant to signal compassion and conscious choices. But what if we told you that “cruelty-free” doesn’t always mean what it sounds like? Let’s talk about what those labels actually mean… and what they don’t. The Bar Is on the Floor Most “cruelty-free” certifications only […]

When we say we’re Wicked about hair health, we mean it. Choosing the right color line wasn’t just about beautiful results. It was about chemistry, integrity, and long-term care for your hair. The Truth About Ammonia (and Its Supposed Alternatives) Most hair color lines use anywhere from 4% to 13% ammonia to open the hair […]

Every so often, a conversation online forces you to pause and reflect: not just on science or marketing, but on how fear can be dressed up as research. One such conversation started with a comment about “toxic ingredients” in a brand we’ve trusted for over a decade—and unraveled into a much bigger realization about how […]

Let’s talk about the viral darling of the DIY hair world: rice water. It’s all over social media. Promises of shine, strength, and growth. Influencers pouring it over their heads like miracle juice. But here’s the thing: while the tradition of rice water rinses has roots in real cultural practices, the science of how rice […]

We’ve all seen those charming little jars at markets, boutique-style bottles on TikTok, or DIY recipes claiming to be gentler, purer, more “natural.” The logic seems sound: if you know who made it, it must be better, right? Not always. While small batch and homemade hair products can feel intimate and ethically crafted, they also […]

Let’s talk about raw oils. We’re not here to be dramatic.We’re here because we care. As stylists, especially our in house curl specialist, our Hairlock team has seen so much damage caused by raw oils. It breaks our hearts every time someone sits in our chair, exhausted, wondering why their hair feels like it’s not […]

If you’ve ever hesitated to blow-dry your hair—especially for our curly-haired friends—this is for you! Let’s clear up some misconceptions about heat tools and get into why blow-drying is not only safe but can actually help protect your hair when done right. Blow-Dry Basics: Indirect Heat is Your Friend Many of us grew up hearing […]

You might think that because you don’t use styling products like gels, sprays, or serums, you’re safe from hair buildup. But here’s the truth: shampoo and conditioner are hair care products, and they can be some of the biggest culprits behind buildup, pH imbalance, and long-term hair damage. At Wicked Hues, we hear this all […]

Regularly cleaning your hair brush is crucial for scalp health, as dirty brushes can harbor bacteria, fungus, and yeast, leading to issues like dandruff and irritation. Clean brushes weekly if you use styling products. Proper cleaning and storage prolong brush life and enhance hair appearance and scalp condition.

While products like Sun-In, Sun Bum, and Go Blonder promise gradual lightening, their long-term effects can prevent stylists from safely performing color or perm services. Ingredients like hydrogen peroxide, citric acid, and sodium hydroxide (lye) can leave lasting damage that interacts poorly with any oxidative treatments. If you’ve used any of these products, be upfront with your stylist and ensure your hair undergoes proper testing before further treatments. We’re here to help guide you toward the healthiest possible hair journey!

Pink, purple, blue, and green hair colors are stunning and bold, but they can be prone to fading and brassiness if not properly maintained. If you want to keep your vibrant shades looking fresh, follow these expert tips to prevent brassiness and extend the life of your color. 1. Start with a Solid Base Achieving […]

In life, few things are guaranteed: death, taxes, and when it comes to hair, sebum production, hair growth, and protein loss. These are constants in the world of hair care, but the good news is, while we can’t stop them, we can slow down the process and take steps to replenish what’s lost. So what […]

Wicked Hues offers more than just haircuts; they provide a holistic, personalized hair care experience. The salon emphasizes consultation, tailored hair education, long-term health, and building lasting client relationships. They aim to empower clients with knowledge for daily care, ensuring their hair remains healthy and stylish beyond the salon visit.

As hairstylists, we spend most of our careers elbows deep in shampoo, conditioners, and hair color. To stay in our profession for more than 30 years, we need to be mindful of what goes on our bodies. That’s why we partnered with Eufora, a brand committed to avoiding the most toxic chemicals and aiming to […]

Have you ever noticed your hair looking a bit dull, feeling heavy, or just not cooperating the way it used to? It might be time for a little reset – and that’s where clarifying treatments come in. Let’s dive into the benefits of clarifying treatments, why these treatments are a game-changer for your hair health, […]

Thinking about changing up your hairstyle? Perms might feel like the perfect solution! They’re versatile, long-lasting, and can completely transform your look. But before you take the plunge, it’s essential to understand what perms are and what they can do for your hair. It’s also best to start with a thorough consultation to ensure the […]

Father’s Day is around the corner, and it’s the perfect time to talk about something many of our clients have questions about – hair loss. Whether it’s for you or someone you care about, understanding the root causes of hair loss can help in choosing the right solutions. The Old Reliable is Old News Traditional […]

In the ever-evolving world of hair care, it’s easy to get swept up in the allure of miracle ingredients and quick fixes whipped up from a kitchen. However, just like with nutrition and exercise, there are no shortcuts to achieving healthy, vibrant hair. Let’s dive into the parallels between nutritional principles and hair care routines, […]

Just as our bodies thrive on a balanced diet and hydration, our hair’s health is directly tied to our overall well-being. It’s easy to get lost in the myriad of hair care advice out there, so let’s cut through the clutter and get back to basics. Hair, just like every other part of your body, […]