Wicked-Pedia

You’ve seen the little bunny logo before. That cute mark is meant to signal compassion and conscious choices. But what if we told you that “cruelty-free” doesn’t always mean what it sounds like? Let’s talk about what those labels actually mean… and what they don’t. The Bar Is on the Floor Most “cruelty-free” certifications only […]

The beauty aisle can feel overwhelming these days. With labels like “clean,” “natural,” “paraben-free,” and “sustainable” plastered on every bottle, it’s hard to know what truly matters and what’s just marketing fluff. This guide breaks down the buzzwords and helps you understand how to make informed, ethical choices in your beauty routine. Understanding Common Beauty […]

As hairstylists, we spend most of our careers elbows deep in shampoo, conditioners, and hair color. To stay in our profession for more than 30 years, we need to be mindful of what goes on our bodies. That’s why we partnered with Eufora, a brand committed to avoiding the most toxic chemicals and aiming to […]

In the ever-evolving landscape of beauty and wellness, the recent ban on formaldehyde-based hair treatments marks a significant shift towards safer, more sustainable hair care practices. At Wicked Hues, we’ve always championed the use of innovative, health-conscious solutions. As the industry moves away from harmful chemicals, we’re proud to offer Eufora’s ProTreatments—a cutting-edge line of […]