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If your vivid color fades quickly, looks dull sooner than promised, or never quite hits the shade you imagined, it usually is not the dye. It is your hair’s history. Hair remembers everything that has ever been done to it. And vivid color is one of the most honest tests of that history. Color Is […]

Why Your Vivid Hair Color Fades Faster Than You Expect

Color Maintenance, Hair Color Maintenance, The Specifics

January 26, 2026

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Pink, purple, blue, and green hair colors are stunning and bold, but they can be prone to fading and brassiness if not properly maintained. If you want to keep your vibrant shades looking fresh, follow these expert tips to prevent brassiness and extend the life of your color. 1. Start with a Solid Base Achieving […]

Color Maintenance, Get Wicked, Hair Color Maintenance

How to Keep Your Wicked Hues Vivid and Brass-Free: Expert Tips for Vibrant Hair

September 17, 2024

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