If your vivid color fades quickly, looks dull sooner than promised, or never quite hits the shade you imagined, it usually is not the dye. It is your hair’s history. Hair remembers everything that has ever been done to it. And vivid color is one of the most honest tests of that history. Color Is […]
January 26, 2026
When we say we’re Wicked about hair health, we mean it. Choosing the right color line wasn’t just about beautiful results. It was about chemistry, integrity, and long-term care for your hair. The Truth About Ammonia (and Its Supposed Alternatives) Most hair color lines use anywhere from 4% to 13% ammonia to open the hair […]
Clean and Ethical, Color Maintenance, Get Wicked, Hair Color Maintenance, Sustainable & Non-Toxic Beauty, the "Wicked" difference
November 10, 2025
Pink, purple, blue, and green hair colors are stunning and bold, but they can be prone to fading and brassiness if not properly maintained. If you want to keep your vibrant shades looking fresh, follow these expert tips to prevent brassiness and extend the life of your color. 1. Start with a Solid Base Achieving […]
September 17, 2024
