If your vivid color fades quickly, looks dull sooner than promised, or never quite hits the shade you imagined, it usually is not the dye. It is your hair’s history. Hair remembers everything that has ever been done to it. And vivid color is one of the most honest tests of that history. Color Is […]

When we say we’re Wicked about hair health, we mean it. Choosing the right color line wasn’t just about beautiful results. It was about chemistry, integrity, and long-term care for your hair. The Truth About Ammonia (and Its Supposed Alternatives) Most hair color lines use anywhere from 4% to 13% ammonia to open the hair […]

There’s nothing quite like that feeling when you step out of the salon with a vibrant new hair color. Whether you’ve chosen a striking pink, deep blue, lush green, or mystical purple, you want that color to stay fresh and bold for as long as possible. But, as anyone who loves bright hues knows, maintaining […]

While products like Sun-In, Sun Bum, and Go Blonder promise gradual lightening, their long-term effects can prevent stylists from safely performing color or perm services. Ingredients like hydrogen peroxide, citric acid, and sodium hydroxide (lye) can leave lasting damage that interacts poorly with any oxidative treatments. If you’ve used any of these products, be upfront with your stylist and ensure your hair undergoes proper testing before further treatments. We’re here to help guide you toward the healthiest possible hair journey!

Pink, purple, blue, and green hair colors are stunning and bold, but they can be prone to fading and brassiness if not properly maintained. If you want to keep your vibrant shades looking fresh, follow these expert tips to prevent brassiness and extend the life of your color. 1. Start with a Solid Base Achieving […]

Maintaining vibrant hair color is a science that requires a thoughtful approach to hair care. Whether you flaunt sun-kissed highlights or bold fantasy shades, this blog explores effective strategies that will help you keep your “Wicked hues” vivid for longer. Understanding Your Hair’s History Firstly, every past color treatment, chemical treatment, and swimming in chlorine […]