Why “moisture retention” is usually a protein problem, and what that means for your color. If you’ve ever described your hair as “always dry no matter what I do,” you’ve probably also spent real money on leave-ins, deep conditioners, hydrating masks, oils, and moisture-rich everything. And your hair is still dry. Still frizzy. Still not […]

If you use coconut oil (or castor oil, shea butter, olive oil, argan oil, or any other raw oil) directly on your hair, there’s a good chance it’s the reason your hair feels dry. I know that’s not what you wanted to hear. The internet told you these oils were natural, protective, and safe. It […]

We’ve all been sold the same story: “Your hair needs moisture.” “Hydration.” “Lubrication.” Pick up any haircare product and you’ll see these buzzwords plastered across the label. But here’s what most brands won’t tell you: they focus on these surface-level solutions because that’s literally all their products can do: work on the surface. The Problem […]

A deep dive into one of the most misunderstood concepts in the curl community. Why the distinction matters more than you think. If you’ve spent any time in curl communities online, you’ve probably come across porosity as though it were a personality type. Low porosity. High porosity. A fixed characteristic of who your hair is. […]

(And Why It Matters More Than You Think) Most hair problems don’t start with styling.They start in the shampoo bowl. Breakage. Persistent frizz. Scalp irritation. Curls that won’t behave the way they used to. Hair that feels fine one day and impossible the next. These issues are often treated with more products, stronger products, or […]

Every so often, a conversation online forces you to pause and reflect: not just on science or marketing, but on how fear can be dressed up as research. One such conversation started with a comment about “toxic ingredients” in a brand we’ve trusted for over a decade—and unraveled into a much bigger realization about how […]

We’ve all seen those charming little jars at markets, boutique-style bottles on TikTok, or DIY recipes claiming to be gentler, purer, more “natural.” The logic seems sound: if you know who made it, it must be better, right? Not always. While small batch and homemade hair products can feel intimate and ethically crafted, they also […]

If you’ve ever heard someone say they have low porosity hair, it’s often treated like a hair type—something you’re born with that needs special treatment. But let’s set the record straight: all healthy hair is naturally low porosity. The cuticle—the outermost layer of the hair strand—is designed to stay closed to protect the inner structure […]

If you’ve ever hesitated to blow-dry your hair—especially for our curly-haired friends—this is for you! Let’s clear up some misconceptions about heat tools and get into why blow-drying is not only safe but can actually help protect your hair when done right. Blow-Dry Basics: Indirect Heat is Your Friend Many of us grew up hearing […]

You might think that because you don’t use styling products like gels, sprays, or serums, you’re safe from hair buildup. But here’s the truth: shampoo and conditioner are hair care products, and they can be some of the biggest culprits behind buildup, pH imbalance, and long-term hair damage. At Wicked Hues, we hear this all […]

In life, few things are guaranteed: death, taxes, and when it comes to hair, sebum production, hair growth, and protein loss. These are constants in the world of hair care, but the good news is, while we can’t stop them, we can slow down the process and take steps to replenish what’s lost. So what […]

We all want luscious, healthy hair, but sometimes our daily routines can unintentionally cause harm. Let’s dive into the top ten ways people often damage their hair and how to avoid these common pitfalls. 1. pH Damage from Improperly Formulated Products Using hair products that aren’t properly balanced can wreak havoc on your hair’s structure. […]

You may have heard the sage advice of avoiding heat damage for the healthier hair, but do you know what that means and how it best applies to you and achieving your style? Wicked Hues Hair Salon is all about educating you on the science and history of hair care so you can better understand […]

Have you ever caught sight of your hair in the mirror, only to notice those dreaded frayed or split ends? It’s your hair’s way of waving a little white flag, signaling that it’s in distress. But fret not—split ends are a common challenge that can be tamed with mindful care. The saga of split ends […]