Wicked-Pedia

Why “moisture retention” is usually a protein problem, and what that means for your color. If you’ve ever described your hair as “always dry no matter what I do,” you’ve probably also spent real money on leave-ins, deep conditioners, hydrating masks, oils, and moisture-rich everything. And your hair is still dry. Still frizzy. Still not […]

If you use coconut oil (or castor oil, shea butter, olive oil, argan oil, or any other raw oil) directly on your hair, there’s a good chance it’s the reason your hair feels dry. I know that’s not what you wanted to hear. The internet told you these oils were natural, protective, and safe. It […]

We’ve all been sold the same story: “Your hair needs moisture.” “Hydration.” “Lubrication.” Pick up any haircare product and you’ll see these buzzwords plastered across the label. But here’s what most brands won’t tell you: they focus on these surface-level solutions because that’s literally all their products can do: work on the surface. The Problem […]

What you do at home matters more than what happens in the chair. Here’s why your color might fade quickly, and what to do to keep your color looking just as fresh for longer. You left the salon with exactly the color you wanted. Rich, dimensional, true to the vision you and your stylist mapped […]

A deep dive into one of the most misunderstood concepts in the curl community. Why the distinction matters more than you think. If you’ve spent any time in curl communities online, you’ve probably come across porosity as though it were a personality type. Low porosity. High porosity. A fixed characteristic of who your hair is. […]

Wicked Hues is turning six this year. As I’ve taken time to reflect on the last few years, I’ve also realized that this season marks a return to my roots. Not a step backward, but a return to what mattered from the very beginning. I didn’t open Wicked Hues because I wanted to own a […]

(And Why It Matters More Than You Think) Most hair problems don’t start with styling.They start in the shampoo bowl. Breakage. Persistent frizz. Scalp irritation. Curls that won’t behave the way they used to. Hair that feels fine one day and impossible the next. These issues are often treated with more products, stronger products, or […]

If your vivid color fades quickly, looks dull sooner than promised, or never quite hits the shade you imagined, it usually is not the dye. It is your hair’s history. Hair remembers everything that has ever been done to it. And vivid color is one of the most honest tests of that history. Color Is […]

(And why every service I offer starts with a clarifying treatment) When I research hair care products, I’m not looking for buzzwords.I’m looking for patterns. And sometimes, I find… gems. Not the good kind. The kind that explain why so many people with curly hair feel stuck in a cycle of dryness, breakage, buildup, and […]

I did not get banned from a subreddit for being rude, disrespectful, or trying to push products.We got banned for being licensed stylists offering evidence-based advice inside a space built on anecdotal experience, and it raises an important question. How does hair information take shape online, and why does that matter? A Real Conversation Someone […]

You’ve seen the little bunny logo before. That cute mark is meant to signal compassion and conscious choices. But what if we told you that “cruelty-free” doesn’t always mean what it sounds like? Let’s talk about what those labels actually mean… and what they don’t. The Bar Is on the Floor Most “cruelty-free” certifications only […]

When we say we’re Wicked about hair health, we mean it. Choosing the right color line wasn’t just about beautiful results. It was about chemistry, integrity, and long-term care for your hair. The Truth About Ammonia (and Its Supposed Alternatives) Most hair color lines use anywhere from 4% to 13% ammonia to open the hair […]

When it comes to finding the right hairstylist, it’s more than just a haircut, it’s about building a relationship with someone who gets your vibe, understands your hair’s unique needs, and helps you feel like your best self. But how do you find that perfect stylist who makes you feel seen and heard? Whether you’re […]

If you’ve ever walked into a salon and been whisked into the chair without so much as a: “What are your hair goals?” You know the drill. Sit down.Smile politely.Let someone start snipping, painting, or perming without really listening to what you want, why you want it, or how you plan to maintain it. It’s […]

Struggling with excess oil in your hair can be a slippery slope, and you’re not alone in this. Let’s dive into a few insightful questions that might shine a light on potential causes and solutions: Most off-the-shelf hair care products might not always hit the mark for everyone, leading to a few common issues: That’s […]

Every so often, a conversation online forces you to pause and reflect: not just on science or marketing, but on how fear can be dressed up as research. One such conversation started with a comment about “toxic ingredients” in a brand we’ve trusted for over a decade—and unraveled into a much bigger realization about how […]

Let’s talk about the viral darling of the DIY hair world: rice water. It’s all over social media. Promises of shine, strength, and growth. Influencers pouring it over their heads like miracle juice. But here’s the thing: while the tradition of rice water rinses has roots in real cultural practices, the science of how rice […]

We’ve all seen those charming little jars at markets, boutique-style bottles on TikTok, or DIY recipes claiming to be gentler, purer, more “natural.” The logic seems sound: if you know who made it, it must be better, right? Not always. While small batch and homemade hair products can feel intimate and ethically crafted, they also […]

If you’ve ever heard someone say they have low porosity hair, it’s often treated like a hair type—something you’re born with that needs special treatment. But let’s set the record straight: all healthy hair is naturally low porosity. The cuticle—the outermost layer of the hair strand—is designed to stay closed to protect the inner structure […]

If you have curly hair, you know that a great haircut can make all the difference in how your curls behave, look, and feel. But with so many specialized curly cutting techniques available, it can be overwhelming to figure out which one is best for you. DevaCut, Rezo Cut, Cut It Kinky, and more. Each […]

The Curly Girl Method (CGM) revolutionized curly hair care, empowering many to embrace their natural curls while avoiding harsh chemicals, silicones, and heat. For some, it was a game-changer, but as a curl specialist, I’ve seen the unintended consequences: build-up, weighed-down curls, scalp irritation, and frustration. While CGM started with good intentions, its oversimplified rules […]