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If you use coconut oil (or castor oil, shea butter, olive oil, argan oil, or any other raw oil) directly on your hair, there’s a good chance it’s the reason your hair feels dry. I know that’s not what you wanted to hear. The internet told you these oils were natural, protective, and safe. It […]

Raw Oil Is Not a Hair Product. It’s an Ingredient.

Curl Education, Hair Science

March 2, 2026

Halved coconut on a white countertop, a wooden spoon sits in the waxy oil in a bowl that came from the coconut.
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We’ve all been sold the same story: “Your hair needs moisture.” “Hydration.” “Lubrication.” Pick up any haircare product and you’ll see these buzzwords plastered across the label. But here’s what most brands won’t tell you: they focus on these surface-level solutions because that’s literally all their products can do: work on the surface. The Problem […]

Hair Science, Wicked Standards

Why Your Hair Products Aren’t Actually Working (And What the Industry Doesn’t Want You to Know)

February 23, 2026

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What you do at home matters more than what happens in the chair. Here’s why your color might fade quickly, and what to do to keep your color looking just as fresh for longer. You left the salon with exactly the color you wanted. Rich, dimensional, true to the vision you and your stylist mapped […]

A Guide to Vibrant Hair: How to Actually Maintain Hair Color Between Appointments

Color Care

February 23, 2026

Why vivid hair color fades - color care tips Wicked Hues New Orleans
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A deep dive into one of the most misunderstood concepts in the curl community. Why the distinction matters more than you think. If you’ve spent any time in curl communities online, you’ve probably come across porosity as though it were a personality type. Low porosity. High porosity. A fixed characteristic of who your hair is. […]

Hair Science

Your Hair Isn’t High Porosity. It’s Damaged. And That Changes Everything About How You Treat It.

February 16, 2026

Damaged hair cuticle diagram - hair porosity explained - Wicked Hues
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If your vivid color fades quickly, looks dull sooner than promised, or never quite hits the shade you imagined, it usually is not the dye. It is your hair’s history. Hair remembers everything that has ever been done to it. And vivid color is one of the most honest tests of that history. Color Is […]

Why Your Vivid Hair Color Fades Faster Than You Expect

Color Care

January 26, 2026

Anna owner of Wicked Hues Hair Salon Mid-City New Orleans
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(And why every service I offer starts with a clarifying treatment) When I research hair care products, I’m not looking for buzzwords.I’m looking for patterns. And sometimes, I find… gems. Not the good kind. The kind that explain why so many people with curly hair feel stuck in a cycle of dryness, breakage, buildup, and […]

Curl Education

Why “Curl Products” Are Quietly Damaging Your Hair

January 5, 2026

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You’ve seen the little bunny logo before. That cute mark is meant to signal compassion and conscious choices. But what if we told you that “cruelty-free” doesn’t always mean what it sounds like? Let’s talk about what those labels actually mean… and what they don’t. The Bar Is on the Floor Most “cruelty-free” certifications only […]

Cruelty-Free Shouldn’t Just Be a Sticker

Wicked Standards

November 17, 2025

Guide to choosing ethical clean beauty products - Wicked Hues New Orleans
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Every so often, a conversation online forces you to pause and reflect: not just on science or marketing, but on how fear can be dressed up as research. One such conversation started with a comment about “toxic ingredients” in a brand we’ve trusted for over a decade—and unraveled into a much bigger realization about how […]

Hair Science, Wicked Standards

Toxins, Truth, and the Nutmeg Metaphor: A Guide to Clean Beauty Without Fear

June 30, 2025

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Let’s talk about the viral darling of the DIY hair world: rice water. It’s all over social media. Promises of shine, strength, and growth. Influencers pouring it over their heads like miracle juice. But here’s the thing: while the tradition of rice water rinses has roots in real cultural practices, the science of how rice […]

Rice Water: Cute Trend, Bad Science

Curl Education

June 23, 2025

Bowl of Rice water
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We’ve all seen those charming little jars at markets, boutique-style bottles on TikTok, or DIY recipes claiming to be gentler, purer, more “natural.” The logic seems sound: if you know who made it, it must be better, right? Not always. While small batch and homemade hair products can feel intimate and ethically crafted, they also […]

Hair Science, Wicked Standards

Small Batch ≠ Small Risk: Why Homemade Hair Products Aren’t Always Safer

June 16, 2025

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You might think that because you don’t use styling products like gels, sprays, or serums, you’re safe from hair buildup. But here’s the truth: shampoo and conditioner are hair care products, and they can be some of the biggest culprits behind buildup, pH imbalance, and long-term hair damage. At Wicked Hues, we hear this all […]

Do I Have to Worry About Buildup If I Don’t Use Hair Care Products?: How Your Shampoo and Conditioner Might Be Sabotaging Your Dream Hair

Hair Science

December 16, 2024

How to wash your hair correctly - hair care tutorial Wicked Hues New Orleans
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The beauty aisle can feel overwhelming these days. With labels like “clean,” “natural,” “paraben-free,” and “sustainable” plastered on every bottle, it’s hard to know what truly matters and what’s just marketing fluff. This guide breaks down the buzzwords and helps you understand how to make informed, ethical choices in your beauty routine. Understanding Common Beauty […]

Wicked Standards

A Consumer’s Guide to Choosing Ethical, Safe Beauty Products

November 25, 2024

Guide to choosing ethical clean beauty products - Wicked Hues New Orleans
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There’s nothing quite like that feeling when you step out of the salon with a vibrant new hair color. Whether you’ve chosen a striking pink, deep blue, lush green, or mystical purple, you want that color to stay fresh and bold for as long as possible. But, as anyone who loves bright hues knows, maintaining […]

How Eufora Products Help You Keep Your Bright Hair Color Fresh

Color Care

October 28, 2024

Why vivid hair color fades - color care tips Wicked Hues New Orleans
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Pink, purple, blue, and green hair colors are stunning and bold, but they can be prone to fading and brassiness if not properly maintained. If you want to keep your vibrant shades looking fresh, follow these expert tips to prevent brassiness and extend the life of your color. 1. Start with a Solid Base Achieving […]

Color Care

How to Keep Your Wicked Hues Vivid and Brass-Free: Expert Tips for Vibrant Hair

September 17, 2024

Why vivid hair color fades - color care tips Wicked Hues New Orleans
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We all want luscious, healthy hair, but sometimes our daily routines can unintentionally cause harm. Let’s dive into the top ten ways people often damage their hair and how to avoid these common pitfalls. 1. pH Damage from Improperly Formulated Products Using hair products that aren’t properly balanced can wreak havoc on your hair’s structure. […]

Top 10 Ways We Accidentally Damage Our Hair

Hair Science

August 6, 2024

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As hairstylists, we spend most of our careers elbows deep in shampoo, conditioners, and hair color. To stay in our profession for more than 30 years, we need to be mindful of what goes on our bodies. That’s why we partnered with Eufora, a brand committed to avoiding the most toxic chemicals and aiming to […]

Wicked Standards

Why We Choose Eufora: Caring for Your Health and the Planet

July 15, 2024

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Have you ever noticed your hair looking a bit dull, feeling heavy, or just not cooperating the way it used to? It might be time for a little reset – and that’s where clarifying treatments come in. Let’s dive into the benefits of clarifying treatments, why these treatments are a game-changer for your hair health, […]

The Power of Clarifying Treatments: Why Your Hair Deserves a Fresh Start

Scalp Health

July 5, 2024

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Father’s Day is around the corner, and it’s the perfect time to talk about something many of our clients have questions about – hair loss. Whether it’s for you or someone you care about, understanding the root causes of hair loss can help in choosing the right solutions. The Old Reliable is Old News Traditional […]

Scalp Health

Understanding Hair Loss: The Science Behind Eufora’s HERO and Thickening Lines

June 11, 2024

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In the ever-evolving landscape of beauty and wellness, the recent ban on formaldehyde-based hair treatments marks a significant shift towards safer, more sustainable hair care practices. At Wicked Hues, we’ve always championed the use of innovative, health-conscious solutions. As the industry moves away from harmful chemicals, we’re proud to offer Eufora’s ProTreatments—a cutting-edge line of […]

The Future of Hair Care: Embracing Non-Toxic and Botanical Alternatives to Keratin Treatments

Wicked Standards

May 13, 2024

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As Earth Day comes up, it’s like a big, bright sign reminding us all to think about how our everyday actions can make our planet happier or sadder. But here at Wicked Hues Hair Salon, we don’t wait for Earth Day to do something good for our planet; we do it every single day! Our […]

Wicked Standards

Celebrate Earth Day Every Day: Our Commitment to Clean Beauty and Sustainability

April 10, 2024

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