Pink, purple, blue, and green hair colors are stunning and bold, but they can be prone to fading and brassiness if not properly maintained. If you want to keep your vibrant shades looking fresh, follow these expert tips to prevent brassiness and extend the life of your color.

1. Start with a Solid Base

Achieving the perfect pink or purple shade often requires a well-prepped base, especially for vivid colors. Lighter bases, like platinum blondes, better show these tones and reduce the chances of brassiness. Ensure your stylist lifts your hair evenly and gently pre-tones it before applying the final color. This helps avoid porosity and ensures that the hair retains its natural proteins, allowing the color to latch on better. By neutralizing any remaining warmth, your stylist primes the hair for beautiful longevity and the softest fade over time.

2. Use the Right Shampoo with Vibrant Color Complex

To maintain your bright pink and purple tones, avoid harsh surfactants and detergents that strip away color. While sulfate-free shampoos are often recommended, it’s essential to choose one with a color-safe formula that protects your color. Eufora’s Beautifying Elixirs, with their Vibrant Color Complex, help minimize fading by sealing in the vibrancy without damaging your hair​.

3. Incorporate Color-Depositing Conditioners

Color-depositing conditioners are your best friend for maintaining the vibrancy of your hair. They add pigment during each wash, helping to keep your hues bright and fresh. Wicked Hues recommends using Eufora’s Color Revive Conditioner no more than once or twice a month to avoid brassiness while being mindful not to overuse other tinted conditioners, which can introduce unwanted tones​.

4. Watch Your Water Temperature

Hot water opens the hair cuticle, which accelerates fading and brassiness. To preserve your color, wash your hair with cool or lukewarm water. This seals the cuticle, locking in the color. Cooler water also reduces the activation of the detergents in your shampoo, keeping your hair color intact for longer​.

5. Limit Heat Styling

Heat styling can lead to fading and brassiness, especially on pre-lightened hair. Use heat tools on the lowest settings possible and always apply a heat protectant, like Eufora’s Retain, to prevent heat damage. For coarser hair, keep the temperature below 275°F, while fine hair should remain below 200°F to prevent burning out the color and essential proteins​.

6. Protect Your Hair from the Sun

UV rays are notorious for fading vibrant hair colors and causing brassiness. Protect your hair with a UV-protection spray or wear hats when you’re outdoors. Eufora’s Beautifying Elixirs in combination with the Color Lock System shield your hair from environmental damage, including harmful UV rays, ensuring longer-lasting color​.

7. Opt for Regular Gloss or Toning Treatments

Regular gloss or toning treatments are essential for refreshing your color between salon visits. These treatments not only add shine but also neutralize any brassiness while restoring moisture. Ask your stylist to include a gloss or toner during your regular appointments to keep your pink and purple hues looking vibrant​.

8. Use Eufora’s Color Lock for Extra Retention

For 28% longer color retention, use Eufora’s Color Lock combination of Sculpture and Illuminate right after washing. This duo has been proven to seal the cuticle, lock in color, and add extra shine. It also reduces UV damage, offering another layer of protection for your color​.

9. Get Professional Treatments for Healthy Hair

Wicked Hues offers ProTreatments that strengthen and repair your hair while adding softness and moisture. These botanical deep-conditioning treatments repair damage caused by heat, sun exposure, and hard water, extending the life of your color and keeping your hair healthy​.

10. Avoid Hard Water: Install a Filtered Showerhead

Hard water can leave mineral deposits that dull your hair and cause brassiness, even in uncolored hair. New Orleans is known for its hard water, so installing a filtered showerhead can help. Use a color-safe clarifying shampoo, like Eufora’s Urgent Repair Detox Shampoo, to cleanse away any mineral buildup without stripping your color​.

By incorporating these tips into your routine, you’ll enjoy bright, beautiful vivid colored hair without the worry of brassiness. Remember, maintaining vibrant hair color requires a bit of extra care, but the results are well worth it!