Wicked-Pedia

She sat down in my chair and told me it had been a year and a half, maybe closer to two years, since she’d had a real haircut. The Real Reason She Stopped Going It wasn’t laziness. It wasn’t that she didn’t care. It was that she has seriously dense hair, the kind that needs […]

Switching to a shampoo bar in cardboard packaging is an okay choice. The plastic bottle problem is real, the instinct to reduce it is exactly right, and the fact that you’re thinking about what your beauty routine does to the planet is something I genuinely respect. However, greenwashing in hair care means sustainability can’t be […]

And We Never Fully Solved It Until Now What our ancestors were trying to do, what they got right, what they got catastrophically wrong, and the one company whose formulation finally closes the loop. Egyptian mummies have been recovered with over 400 mummified lice on a single head. A 3,500-year-old papyrus documents treatments for what […]

Is the No Poo Method Bad for Scalp Health? The Biology, Explained If you’ve been wondering whether the no poo method is bad for scalp health, you’re asking the right question. The biology behind why cleansing matters, and why “no poo” isn’t the answer. If you’ve tried going no-poo, or you’ve been stretching your washes […]

Why “moisture retention” is usually a protein problem, and what that means for your color. If you’ve ever described your hair as “always dry no matter what I do,” you’ve probably also spent real money on leave-ins, deep conditioners, hydrating masks, oils, and moisture-rich everything. And your hair is still dry. Still frizzy. Still not […]

If you use coconut oil (or castor oil, shea butter, olive oil, argan oil, or any other raw oil) directly on your hair, there’s a good chance it’s the reason your hair feels dry. I know that’s not what you wanted to hear. The internet told you these oils were natural, protective, and safe. It […]

We’ve all been sold the same story: “Your hair needs moisture.” “Hydration.” “Lubrication.” Pick up any haircare product and you’ll see these buzzwords plastered across the label. But here’s what most brands won’t tell you: they focus on these surface-level solutions because that’s literally all their products can do: work on the surface. The Problem […]

What you do at home matters more than what happens in the chair. Here’s why your color might fade quickly, and what to do to keep your color looking just as fresh for longer. You left the salon with exactly the color you wanted. Rich, dimensional, true to the vision you and your stylist mapped […]

A deep dive into one of the most misunderstood concepts in the curl community. Why the distinction matters more than you think. If you’ve spent any time in curl communities online, you’ve probably come across porosity as though it were a personality type. Low porosity. High porosity. A fixed characteristic of who your hair is. […]

If your vivid color fades quickly, looks dull sooner than promised, or never quite hits the shade you imagined, it usually is not the dye. It is your hair’s history. Hair remembers everything that has ever been done to it. And vivid color is one of the most honest tests of that history. Color Is […]

(And why every service I offer starts with a clarifying treatment) When I research hair care products, I’m not looking for buzzwords.I’m looking for patterns. And sometimes, I find… gems. Not the good kind. The kind that explain why so many people with curly hair feel stuck in a cycle of dryness, breakage, buildup, and […]

You’ve seen the little bunny logo before. That cute mark is meant to signal compassion and conscious choices. But what if we told you that “cruelty-free” doesn’t always mean what it sounds like? Let’s talk about what those labels actually mean… and what they don’t. The Bar Is on the Floor Most “cruelty-free” certifications only […]

Every so often, a conversation online forces you to pause and reflect: not just on science or marketing, but on how fear can be dressed up as research. One such conversation started with a comment about “toxic ingredients” in a brand we’ve trusted for over a decade—and unraveled into a much bigger realization about how […]

Let’s talk about the viral darling of the DIY hair world: rice water. It’s all over social media. Promises of shine, strength, and growth. Influencers pouring it over their heads like miracle juice. But here’s the thing: while the tradition of rice water rinses has roots in real cultural practices, the science of how rice […]

We’ve all seen those charming little jars at markets, boutique-style bottles on TikTok, or DIY recipes claiming to be gentler, purer, more “natural.” The logic seems sound: if you know who made it, it must be better, right? Not always. While small batch and homemade hair products can feel intimate and ethically crafted, they also […]

You might think that because you don’t use styling products like gels, sprays, or serums, you’re safe from hair buildup. But here’s the truth: shampoo and conditioner are hair care products, and they can be some of the biggest culprits behind buildup, pH imbalance, and long-term hair damage. At Wicked Hues, we hear this all […]

The beauty aisle can feel overwhelming these days. With labels like “clean,” “natural,” “paraben-free,” and “sustainable” plastered on every bottle, it’s hard to know what truly matters and what’s just marketing fluff. This guide breaks down the buzzwords and helps you understand how to make informed, ethical choices in your beauty routine. Understanding Common Beauty […]

There’s nothing quite like that feeling when you step out of the salon with a vibrant new hair color. Whether you’ve chosen a striking pink, deep blue, lush green, or mystical purple, you want that color to stay fresh and bold for as long as possible. But, as anyone who loves bright hues knows, maintaining […]

Pink, purple, blue, and green hair colors are stunning and bold, but they can be prone to fading and brassiness if not properly maintained. If you want to keep your vibrant shades looking fresh, follow these expert tips to prevent brassiness and extend the life of your color. 1. Start with a Solid Base Achieving […]

We all want luscious, healthy hair, but sometimes our daily routines can unintentionally cause harm. Let’s dive into the top ten ways people often damage their hair and how to avoid these common pitfalls. 1. pH Damage from Improperly Formulated Products Using hair products that aren’t properly balanced can wreak havoc on your hair’s structure. […]

As hairstylists, we spend most of our careers elbows deep in shampoo, conditioners, and hair color. To stay in our profession for more than 30 years, we need to be mindful of what goes on our bodies. That’s why we partnered with Eufora, a brand committed to avoiding the most toxic chemicals and aiming to […]